I’ve worked across various stages of product delivery, collaborating with senior designers, product owners, engineers, and stakeholders on strategy, roadmaps, scoping, and design execution. These experiences have sharpened my ability to observe the design process with precision, translate user needs into strategic opportunities, and deliver impactful, data-informed solutions.
This foundation is supported by a Master’s in Service Design from the University of the Arts London, following several years designing digital products and services in the mobility sector, including crafting intuitive experiences and advanced features for over half a million electric scooter users at Gogoro Taiwan.
More than anything, I thrive in environments shaped by ambition, curiosity, diversity, and joy. I'm passionate about uncovering overlooked pain points in society and creating lasting, meaningful change in people’s lives.
Education
University of the Arts London
2022—2023
National Taipei University of Education
Bachelor of Design
2013—2017
Experience
Service Designer
London College of Communication
2022—2023
Collaborated with the Government Digital Service (GDS) to explore alternative futures for the UK’s mental health policy, using speculative design and iterative prototyping to provoke dialogue and imagine long-term interventions. Co-designed a service with the Somers Town Job Hub that links volunteering to EPQ learning for non-traditional learners, later adopted by Camden Council for pilot rollout.
Digital Product Designer
Gogoro Taiwan
2019—2022
Led the end-to-end design of a new vehicle control interface used by 500K+ riders, consolidating scattered features and greatly improving usability and clarity. Delivered 20+ cross-platform features and maintained scalable design systems across app and kiosk platforms, streamlining developer handoff and ensuring design consistency.
China Motor Corporation
2017—2018
Led CMF (Colour, Material, Finish) design for a youth-targeted electric scooter, contributing to a 20% increase in EV market share. Developed colour strategies across scooters, SUVs, and future models for both Taiwan and overseas markets, drawing from trend research across automotive, fashion, and material industries.
Visual Designer
Uber Taiwan
2016—2017
Led visual design for Uber Taiwan’s market expansion, managing a 3-person team and delivering 1,000+ campaign assets across digital and print channels. Collaborated on cross-team initiatives, including accessibility features and crisis response during a temporary shutdown, ensuring brand consistency and clear public communication.
Offline Mode
In my downtime, I dive into books and manga, watch movies, dramas, and anime, update my Letterboxd 💗 and ever-growing watchlist. I also sort travel photos from my phone and film camera, tune into lifestyle podcasts, roll out the yoga mat, tackle jigsaw puzzles, tweak my homemade recipes, bake pastries or bagels, whip up new drink mixes, play mobile games, deep-clean the house, expand my travel and food map, scroll through Threads, dabble in new hobbies (crocheting is next on the list), learn Japanese, or sometimes I just daydream in bed.
