Hello! I'm Aurora Chen, a versatile designer fueled by curiosity and creativity. With a master's in Service Design from the University of the Arts London, I specialise in crafting intuitive user experiences and services. I'm always up for a challenge!

Before coming to the UK, I grew up and built my career in Taiwan, gaining experience across various design domains in both the private sector and startups.

During my three years as a digital product designer at Gogoro Taiwan, I handled a wide range of projects, delivering multiple key features and iterative enhancements. Amidst the evolving product environment, I navigated the complexities of meeting diverse stakeholder requirements and promoting accessibility. Meanwhile, I discovered the world of service design and my curiosity about it was sparked, leading me to pursue a master's in the field in London.

This journey has equipped me with the skills to analyse problems inclusively and ethically, identify overlooked aspects within systems, and create accessible experiences. My expertise spans service design, UI/UX, design research, and graphic design, allowing me to decode complex issues and craft human-centred solutions.

Outside of work, I enjoy immersing myself in music, film, and cuisine, exploring different cities and countries, and capturing their unique charm and beauty through the lens of my camera.

Hello! I'm Aurora Chen, a versatile designer fueled by curiosity and creativity. With a master's in Service Design from the University of the Arts London, I specialise in crafting intuitive user experiences and services. I'm always up for a challenge!

Before coming to the UK, I grew up and built my career in Taiwan, gaining experience across various design domains in both the private sector and startups.

Outside of work, I enjoy immersing myself in music, film, and cuisine, exploring different cities and countries, and capturing their unique charm and beauty through the lens of my camera.

Hello! I'm Aurora Chen, a versatile designer fueled by curiosity and creativity. With a master's in Service Design from the University of the Arts London, I specialise in crafting intuitive user experiences and services. I'm always up for a challenge!

Before coming to the UK, I grew up and built my career in Taiwan, gaining experience across various design domains in both the private sector and startups.

Outside of work, I enjoy immersing myself in music, film, and cuisine, exploring different cities and countries, and capturing their unique charm and beauty through the lens of my camera.

Hello! I'm Aurora Chen, a versatile designer fueled by curiosity and creativity. With a master's in Service Design from the University of the Arts London, I specialise in crafting intuitive user experiences and services. I'm always up for a challenge!

Before coming to the UK, I grew up and built my career in Taiwan, gaining experience across various design domains in both the private sector and startups.

Outside of work, I enjoy immersing myself in music, film, and cuisine, exploring different cities and countries, and capturing their unique charm and beauty through the lens of my camera.

Experience

Gogoro Taiwan

Taiwan

Digital Product Designer

July 2019 – May 2022

Led the comprehensive redesign of the vehicle control and status interface, greatly improving accessibility and intuitiveness for over 60% of users. Designed and shipped 20+ new features for the Gogoro App for iOS and Android, collaborating closely with product owners and engineers on product roadmap, feature prioritisation and address development needs and technical limitations. Created 50+ campaign badges, fostering community engagement and driving active discussions among riders on social media platforms.

Freelance Visual Designer

March 2019 – June 2019

Created a series of infographic comics for Smart Mobility Association Taiwan (SMAT) aimed at promoting the benefits of green energy, including the storyboard, the appearance and style of the characters, fonts, and the colour palette of the comics.

China Motor Corp.

Taiwan

Colour Management Specialist

October 2017 – October 2018

Led the colour design for two electric scooter series and an 7-seater SUV, collaborating with suppliers, engineering, and technician teams. Developed 4 new colours and CMF designs for the company's first 125cc scooter, boosting market share by 20%. Conducted detailed analyses of annual colour and material trends, informing strategic design decisions on CMF for the Taiwan and international markets.

Uber Taiwan

Taiwan

Visual Designer (contractor)

August 2016 – October 2017

Managed and delivered over 1,000 design projects, ensuring brand alignment across departments, suppliers and events. Led a 3-person team to achieve a 100% project completion rate, meeting 80% of design targets. Independently handled 30 large-scale projects and produced 200 design assets weekly, totalling over 300 projects each season.